About Us

The Sharpe Group is a social marketing and AI integration firm built to help companies evolve, stay relevant and grow in a rapidly changing marketplace.

We partner with mid-sized brands that know they need to modernize... whether that means reaching new audiences, revitalizing their marketing, or integrating AI to work smarter and more efficiently. Our work sits at the intersection of strategic communications, artificial intelligence and creative marketing systems.

Founded by communications strategist Kaitlin Sharpe, AI marketing specialist Matt DeHekker and business advisor Jamie Sharpe, this combination allows us to deliver thoughtful strategy alongside practical implementation.

We don’t believe in one-size-fits-all marketing or chasing trends. Instead, we focus on building intelligent systems that uncover new market opportunities, create meaningful connections with audiences, and scale sustainably over time. Through AI-powered market evaluation and targeted content generation, we help companies reinvent themselves without losing what makes them unique.

The Sharpe Group's goal is simple: to help brands move forward with clarity, confidence, and modern relevance.

Who We Are

Kaitlin Sharpe

Co-Founder | Communications & Marketing Strategy

Kaitlin Sharpe is a communications and marketing strategist with over 15 years of experience helping organizations shape their public image, strengthen their messaging, and drive meaningful growth. She holds a Bachelor of Communications degree specializing in Public Relations and has spent her career working across marketing, communications, and executive leadership roles.

With a strong foundation in strategic storytelling and brand positioning, Kaitlin brings clarity and structure to complex ideas to ensure that companies communicate with purpose and impact. She is deeply passionate about creativity, organization, and growth.

Outside of her professional work, Kaitlin draws inspiration from travel and global perspectives, which influences her approach to innovation and audience connection. She especially loves traveling anywhere with incredible food as she is a big foodie at heart.

Matt DeHekker

Co-Founder | AI & Marketing Innovation

Matt DeHekker is an AI and marketing specialist with over a decade of experience in business operations, social media strategy, and content-driven growth. With a deep understanding of how technology can enhance efficiency and creativity, Matt focuses on helping companies adopt AI in practical, results-driven ways.

He specializes in AI-powered content generation, marketing automation, and systems that allow businesses to scale intelligently without increasing internal workload. Matt is passionate about simplifying complex technology and translating it into tools and workflows that deliver real-world impact.

When not studying what the newest AI tools can do, Matt enjoys getting out into nature as much as possible or traveling the world to experience new places.

Jamie Sharpe

Co-Founder | Strategic Advisor

Jamie Sharpe is a highly respected business leader with more than 30 years of experience in business brokerage, marketing, and deal-making across a wide range of industries. He served as Founder and President of the Zenar Group for over three decades, where he built and led high-performing sales teams, brokered complex transactions, and helped businesses succeed through strategic planning and execution.

With a strong foundation in business and marketing, Jamie brings a seasoned perspective shaped by decades of leadership and his ability to foster long lasting relationships. His approach is grounded in long-term thinking, disciplined risk management, and a deep understanding of market dynamics.

Now semi-retired, Jamie continues to stay actively engaged in the business world, offering strategic guidance and mentorship.